The new Canon 300D is the first DSLR with a sub $1K price. I knew eventually, DSLRs would dip below $1K, but I didn't realized how soon. Now Nikon and pals will have to follow Canon's lead. The consumer benefits!
For the serious photographer, an interchangeable lens body/system is a more attractive option as it provides a coherent upgrade path and allows him to preserve his investment in the lenses.
I love the Digital Age!